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CP
13/05/2013

Kate Moss icon of St.Tropez

Communication de notre partenaire


St.Tropez, the iconic and leading global self-tan brand announces the appointment of Kate Moss as the new face and body of the brand.


Photo courtoisie © DR
Photo courtoisie © DR
The world’s most famous fashion and beauty icon brings her unique edge and personality to the brand’s first-ever global advertising campaign. Kate says of her new signing: "I’m so excited to be working with St.Tropez. I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!"

Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: "We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand. As a global beauty brand with a heritage in tanning, St.Tropez is now in 18 countries and women from Rio to L.A are seeking the benefits of safe tanning. Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence."

Featuring Kate Moss wearing the ultimate tan - the campaign’s strapline - the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer.



Par CP (dernière modification le 13/05/2013)





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