Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: "We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand. As a global beauty brand with a heritage in tanning, St.Tropez is now in 18 countries and women from Rio to L.A are seeking the benefits of safe tanning. Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence."
Featuring Kate Moss wearing the ultimate tan - the campaign’s strapline - the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer.