LONDON, ENGLAND - JANUARY 27: Bill and Alex Roedy with Azad and Natalia Cola attend the MTV Staying Alive Fundraising and farewell event to celebrate the achievements of Bill Roedy, Chairman and Chief Executive of MTV Networks International at Westbury Hotel on January 27, 2011 in London, England. (Photo by Dave Benett/Getty Images for staying Alive Foundation) *** Local Caption *** Bill Roedy; Alex Roedy; Azad Cola; Natalia Cola