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Paris Fashion Week: Nova, the new revolutionary technology that going to change the face of the jewelry and music worlds reunited


Par Rédigé le 21/11/2022 (dernière modification le 13/11/2022)

Paris Fashion week was full of surprises and discovery. One of them all was definitely one. An earring that transform into something. Something surprising, innovative, more than just a nice” bijoux”. The brand name call Nova, create the audio earing for our great pleasure.


Paris Fashion Week: Nova, the new revolutionary technology that going to change the face of the jewelry and music worlds reunited. (c) Nova.
Paris Fashion Week: Nova, the new revolutionary technology that going to change the face of the jewelry and music worlds reunited. (c) Nova.
The NOVA H1 Audio Earrings are a pair of wireless earphones embedded in a pearl and held by a silver- or gold-plated clip. Besides its tiny size, the revolutionary bit is the fact they are placed on your earlobe, with a free ear canal, and look like earrings, but you can listen to music and make phone calls with them. Not only because they double as earrings but also because of their featherweight of 7g per piece. Furthermore, the thought-through design of the Audio Earrings turns the pair of headphones into in a stylish and discreet accessory for all women.

The H1 pack all technology in a 12,5 mm pearl, becoming one of the smallest earphones on the planet, and they stream any sound from the pearl to the ear canal in a manner similar to beamforming. The H1 open a new category within the audio industry – the out-of-ear sound. This new ear placement of the headphones developed by NOVA come with many advantages for the users; on one hand, the free ear canal dramatically reduces the possibility of ear infection.

In Laurence Gaubert’s, NOVA CEO, words “As a woman I often questioned why I had to choose between tech and style. Up until this point, audio devices have been made by and for men and the female option has been reduced to a color option. We, at NOVA, aimed to create a product that was stylish yet functional. And we did that by considering the preferences of all women out there, placing these women at the forefront of our development process”.
nova.mp3 Nova.mp3  (3.62 Mo)


A hybrid future: The marriage of technology with the object

Paris Fashion Week: Nova, the new revolutionary technology that going to change the face of the jewelry and music worlds reunited. (c) Nova.
Paris Fashion Week: Nova, the new revolutionary technology that going to change the face of the jewelry and music worlds reunited. (c) Nova.
Digital is a means of production, not the end. It offers new tools to translate a project or a vision of the world into an object. Digital design organizes this dialogue between the real and the virtual. It is also the person looking for an immersive experience who will have to wear a virtual reality headset to be able to live it. speed of technological time and the emergence of new tools force them to constantly rethink their modes of production and distribution. Virtual and augmented reality have taken center stage in recent years. So have connected objects and complex algorithms. All these trends bring a new wave of questioning on the nature and the role of digital tools used by designers. And on our relationship to the object.

The marriage of technology with the object opens new avenues of exploration. And allows designers to experiment with other forms of production, distribution and reception induced by this union between the real and the virtual.It is first the hesitant quest for an identity and a name. Some call it Interactive design. Others call it Media Design or digital design. Two fashionable catchwords whose meaning is deliberately kept vague so as not to format (not yet) a youthful technological revolution that is still looking for codes and uses. It is at the same time a video game, a website, a 3D printing object or immersive audiovisual productions and mobile applications. Digital design is defined above all as a space for exploring new forms of production, distribution and reception induced by this hybridization between real and virtual. Design never stops questioning the limits of technical and technological advances. But this game of influence was not born with the Internet. Digital technology often makes us forget that it is the continuation of hundreds of years of technical revolution and of the designer's profession.


 





Sarah Brs
Parisienne | Patineuse sur glace professionnelle et aerialiste en cerceau aerien | Web Journaliste... En savoir plus sur cet auteur




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