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Jakarta Fashion & Food Festival 2012

Article en anglais

Jakarta Fashion & Food Festival is back for the 9th times at Sentra Kelapa Gading area on May 12-27 2012. This year’s theme is INNOFASHION, a mix of two words Innovation and Fashion, an interpretation of national culture richness in the fashion and culinary industry with the touch of latest trend.

Photo (c) Getty Images
Photo (c) Getty Images
JFFF was first established in 2004, and ever since annually held on May. JFFF was born out of the idealism pioneered by PT SUMMARECON AGUNG Tbk, with DKI Jakarta Government through Tourism Dept.

JFFF has been persistent with the event diversity and worked well with several partners like Indonesian Association of Fashion Enterpreneur Designers (APPMI), Association of Indonesian Fashion Enterpreneurs (IPMI), Rumah Pesona Kain, Asosiasi Agency Model dan Talenta Indonesia (AAMTI), MRA Media, Grup Martha Tilaar, ESMOD, Grup Kompas Gramedia, Fashion TV dan Metro TV. In additional many supporting media partners help JFFF to grow and expand.

Various activities like Fashion, Food, and Entertainment will be held for 16 days with the series of activity as follows:

The festival will begin with an extraordinary show Gading Nite Carnival on May 12, 2012, the pioneer in Nite Carnival in Indonesia taking the roure circling Sentra Kelapa gading area. The theme is “WONDERLUSH” showcasing an exploration of natural resources and national culture. Visitors will be spoiled with hundreds of participants in collosal and grand costume followed by decorated car parade, street dancers, teather act, and attractive lighting , closed with a spectacular Fireworks.

Photo (c) Getty Images
Photo (c) Getty Images
Not only the fashion world, but also the culinary trend in Indonesia is also having rapid growth. Food is considered to be the basic inevitable needs.
Therefore JFFF will bring out series of culinary program like:

Kampoeng Tempo Doeloe (KTD) Piazza 11 May – 3 June 2012
This Local Delicacies party is always welcomed with big enthusiasm by the visitors and flocked by thouosands of visitors. This most-awaited festival succeeds to bring back the old childhood memories of local dishes whhish is hard to find these days. The retro situation of Jakarta – Batavia equipped the decoration this year. Taking the theme OUD BATAVIA, visitors may be delighted with all kinds of dishes and being entertained with colonial oranaments and historical.

Photo (c) Getty Images
Photo (c) Getty Images
Wine & Cheese Expo – Multi Purpose Hall 11-27 May 2012
Aimed as a melting pot for local and international delicacies along to become a bridge of culural communication through the finest Wine and Cheese Expo from several countries like France, Australia, Argentine, Chile, and New Zealand. Many activities will involved Top Chef, wine tasting for the visitors, wine workshops, Pastry Chef Show, Cheese Discovery, and Foodtography Competition.

Those are the activities at the 9th Jakarata Fashion & Food Festival “INNOFASHION”. Even though held regularly, there will always be distinguished and unique items displayed every year. JFFF mission is strengthened with collaboration form several institution with different background but same goal, they are some local product with culture based may be appreciated by the society, domestic or foreign. As well as promoting Jakarta as one of tourism shopping destination like other big cities around the world.


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